Displaying episodes 1 - 30 of 36 in total

The Office Hours Interview: Lauren Sherman

Lauren Sherman is a writer and editorial strategist focusing on the fashion and retail industries. Currently, she's the Business of Fashion’s New York editor. You’ve likely seen her work in the New York Times, Wall Street Journal, Elle.com, Yahoo Style, Racked, Marie Claire, Style.com, Women’s Health, InStyle, Newyorker.com, Nymag.com and many other publications. If all of this isn’t impressive enough for you, she recently became a mom! We talk about The Thong Song's impact on fashion (no, seriously), why the fashion industry doesn't get thought of in the same way that other cultural industries do, the reality behind most fashion brands when it comes to finances, and why designers like Virgil Abloh and Kerby-Jean Raymond (of upstart fashion brand Pyer Moss) represent a shift in how the industry "sells clothes".

The Office Hours Interview: Jack L. Carlson (of Rowing Blazers)

Jack Carlson is a designer, creative director, author, archaeologist, and former U.S. team athlete. He is the founder and creative director of the acclaimed New York-based clothing brand ROWING BLAZERS (and author of a best-selling coffee-table book of the same name). A three-time member of the United States national rowing team, Jack earned his doctorate in archaeology at Brasenose College, Oxford, and his undergraduate degree in Classics and Chinese at Georgetown’s School of Foreign Service. He spent time as a field archaeologist in Italy, and has written on a variety of topics. His interests include the visual and sartorial trappings of status and power; the art and archaeology of ancient Rome and China; vexillology and heraldry; and the modern history of menswear - from the birth of the blazer and the rugby shirt in the early 19th century, to the rise and fall of streetwear in the 21st. Among other things, he’s a Fellow of The Explorers Club and a member of the I.B.F. (the International Bar Flies) at Harry’s Bar in Paris. He and I get DEEP on philosophy, the Rowing Blazers aesthetic, why archeologists love (and hate) Indiana Jones and his general philosophy towards status, power and how we channel these themes through simple stuff like rugby shirts. I also try to get him to validate that I was wearing Rowing Blazers before the rappers and athletes were. This is a very special episode for me and I hope you enjoy!

The Office Hours Interview - Maria Cristina Sherman

Maria and I had a BLAST!!! We talk about her must-buy book, boy bands, why the best critics are fans, the power of the marginalized dollar AND the story of the time I met Harry Styles!

The Office Hours Interview: Folu Akinkuotu

Folu Akinkuotu is a home cook, prolific baker and rare snack aficionado.

The Office Hours Interview: Simon Owens

Simon Owens covers the media industry for his Substack newsletter and podcast The Business of Content. He writes about how publishers create, distribute, and monetize their digital content.

The Office Hours Interview: Jarrod Dicker

Jarrod Dicker is currently the commercial chief at the Washington Post. There, he oversees the business of The Post across advertising, subscriptions and R&D as well as new ventures (like WaPo’s Zeus, which we discuss in-depth during this interview) and is a former CEO/founder in the crypto space (po.et). Prior to his days at the Post, he ran product, engineering and business teams at RebelMouse, The Huffington Post and Time Inc.

The Office Hours Interview: BNAC

Today's pod is a chat with Kellie Pean and Alyssa Convertini, the co-founders of Brand New A Collective. BNAC is an enlightened think-tank that translates ideas into actionable, memorable and exciting experiences, which come to life in live events, partnerships, and digital/social content.

The Office Hours Interview - Josh Spector

Josh Spector empowers creators. As a consultant and the creator of the popular For The Interested newsletter, he help creators better produce, promote, and profit from their creations. He also publishes the weekly paid newsletter, This Is How I Do It, and run the popular Newsletter Creators Facebook group. Prior to becoming a full-time consultant and creator in 2016, he ran digital media and marketing for The Academy of Motion Picture Arts & Sciences and The Oscars, and worked for New Line Cinema and The Hollywood Reporter. Listen to this ASAP, especially if you’re doing planning/visualizing for 2021. We talked newsletters, creatives, entrepreneurship, and dropped a LOT of free game. I hope you listen because this one is an all-timer.

The Office Hours Interview - Ana Andjelic

Ana Andjelic is a strategy executive and Forbes CMO Next who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor. She is the author of “The Business of Aspiration”, a book that I strongly encourage anyone working in a cultural field to read over the holiday break. We talk her book, organizational behavior, behavioral economics, the aspiration economy and why influencers are dead. This is a good one!

The Office Hours Interview - Amanda Mull

WELCOME TO SEASON 2! Amanda Mull is a staff writer at The Atlantic covering health and consumerism. She lives in Brooklyn but is originally from Atlanta. We talked about a zillion different things, from modern marketing to the time Amanda saw Chilli from TLC at Perimeter mall in Atlanta

Balance and Fit - A conversation with Joe Freshgoods and DJ Clark Kent

Making a return to Chicago for the first time since 1988, the NBA All-Star Game and the surrounding events took over the city this past weekend. One of the biggest stories of the weekend was the release of designer Joe Freshgoods “No Emotions are Emotions” collaboration with New Balance.The collaboration included a line of clothes, accessories and two sneakers. One of those sneakers, the DBM x New Balance 992 “Anatomy of a Heart”, will undoubtedly be on the shortlist for 2020 sneaker of the year. Currently, the lowest-offered price on StockX for a pair of DBM x New Balance 992’s is $500. To get to the bottom of how this collaboration came to life, I present “Balance & Fit”, a collaboration between Office Hours and JFG Talks, a new initiative founded by Freshgoods aiming to build a solid platform for cultural conversations. Joining us to provide decades of industry insight and expertise — as well as his encyclopedic knowledge of sneakers — was the legendary DJ Clark Kent. The question we’re trying to answer: “How did Joe Freshgoods, a native Chicagoan, end up signing with New Balance?” To get to the answer, we have to examine two concepts at the intersection of business and culture: Balance and Fit. Balance can mean a lot of things in this context. Balance can mean the balance between business and family. The balance between working for a bunch of different brands and trying to stay connected to where you came from. Fit is exactly that. How do you fit in to a scene, a culture? Do you fit in? Do you WANT to fit in? Creatives like Joe balance life and work, they want to make an impact culturally but also be the perfect family person who never misses a recital. They fit two full lives into one. Balance and Fit.

The Office Hours Interview: Andrew Hampp

Andrew Hampp is a brand partnerships specialist, copywriter and journalist who founded consultancy 1803 LLC in 2018. Andrew currently works with a wide range of brand, agency and media clients to help them achieve their goals within the music and advertising industries. Prior to forming 1803 LLC, Andrew spend three years with MAC Presents as a VP-Brand Strategists where he focused on helping blue-chip brands and A-list artists build industry-leading music strategies and experiences. He also spent a decade as a full-time music and marketing journalist at spots like Billboard and Ad Age. We talk about how media has changed since the start of the decade (6:00), trends he sees in the partnership space in 2020 and beyond (26:00), brands he thinks are doing cool stuff in the partnership space (33:00) and why Mariah Carey is still somehow underrated as a songwriter (40:00) TUNES: "Wit Da Team" - Genesis Owusu "Stay Long Love You" - Mariah Carey feat. Gunna

The Office Hours Interview: Chris Classick

Chris “Classick” Inumerable discovered his love and talent for music at a young age. The native Chicagoan comes from a musically-inclined family and in 2006 built a small recording studio in his parents’ basement. Chicago being the big small town that it is, his clientele list quickly grew via word-of-mouth. Classick quit his bank job and transferred from DePaul University to Columbia College Chicago to study Audio Arts & Acoustics.creative output from Classick Studios this decade has gone worldwide, with Classick’s studio being the home of some of the biggest releases from the city. Classick now manages two of the brightest talents the city has produced in years: St. Louis native Smino and producer Monte Booker. He’s one of a very small list of Chicagoans who have their finger on the pulse of what’s going on culturally in 2019 and I’m sure you’re going to enjoy this.


Last week at the new Working_From The Hoxton space in Chicago, I did a live taping of the podcast. We attempted to solve a problem that I believe a lot of creators struggle with. How do we communicate our cultural expertise to a new audience? Brands and creators out here don’t make it to the next level without being able to take their cultural context — for the folks new to Office Hours go back and read the newsletter How to Build A Creative Movement for an explanation of what that is — and being able to communicate it to people who don’t share the same culture. Corey Mays and Larry Legend are my guests on this week’s podcast and both have applied their cultural context to new audiences and have seen success by being able to translate their day-to-day experiences to people who will never walk in their shoes.

Love Thy Neighbor(hood)

Project Nande is a $5/month membership club that gives its members access to curated neighborhood guides spotlighting cool stuff going on in Chicago. The guides are curated by an editorial team comprised of Chicagoans who got tired of SEO-driven listicles that felt phony compared to their daily experiences. Founder Andrew Tran stopped by the podcast to talk about how Project Nande came to life, what he feels is missing from nightlife coverage and who exactly is responding to those concierge texts. Really insightful stuff in this episode, even if you don’t live in Chicago.

The Office Hours Interview: Phil Chang

Phil Chang is a Brand Strategist and Creative Director based in NYC who has worked with Nike, Apple, Netflix, Samsung, MTV, The Museum of Modern Art, SSENSE, Bottega Veneta, Dropbox, Mandarin Oriental, Rodarte, adidas, and Calvin Klein. He also wrote one of the most influential pieces of business/culture writing I've ever read. Listen to his thoughts on advertising, marketing, why creatives shouldn't have to be in the office and a LOT more.

The Office Hours Interview - Carly Fisher

Carly Fisher is an award-winning journalist who’s byline has appeared in publications like GQ, Fodors Travel, Bon Appetit, Food & Wine, High Times, Leafly, Wine Enthusiast, Brides, Saveur, Edible and NBC. Her work on CNN's "Family Meal" earned her a prestigious James Beard Award nomination in 2018. She’s one of the people in my life who I have to clear my schedule to hang out with because we will talk for hours about anything. This episode, we discussed how legalized cannabis is going to make things boring (3:32), why nobody should aim for the “local experience” while traveling (21:00), media and her forthcoming new book, Easy Weekend Getaways to the Hudson Valley & Catskills: Short Breaks from New York City!!!

Steven Gaither, owner of HBCUGameday.com

There are 48 historically black colleges across the US that operate athletic programs. Despite being members of the NCAA in Division 1 and 2, those athletic programs don't receive the same media coverage as the larger D-1 A (also known as FBS) schools despite averaging crowds that rival some of the programs in big conferences. Enter HBCU Gameday. The self-funded media platform spotlights HBCU sports and aims to fill the wide open lane by creating quality content that resonates. I got on the phone to talk with HBCU Gameday founder Steven Gaither to learn about his background, the sincere need for sponsors and partners in this space and the HBCU teams to watch this season.

Danny Daniels, owner of AAW Wrestling

When’s the last time you watched professional wrestling? If you’re like most Americans over the age of 30, you grew up in a world where promotions like WCW, WWE and ECW were on television nationally and names like Stone Cold Steve Austin, The Rock and Goldberg were household names. After years of falling out of the mainstream, this fall will see the biggest slate of wrestling programming on TV since the late 90s. I felt like it was time to take a look at the business of wrestling and who better to help walk me through it than Danny Daniels, the owner of AAW Wrestling, a independant promotion based here in Chicago

The Art Of Finessing w/ Eddie "Esquire" Sanders

Our guest this week is Eddie Sanders, an intellectual property lawyer based in Chicago. In his life, he’s been a part of Chicago’s creative community as both an artist manager as well as a legal aide to countless members of the superstar musical talent the city cranking out on the regular these days. Hear about his upbringing, how he pulled off getting engaged on-stage at Lollapalooza 2019, what brands can do to get better creative partnerships as well as sharing a cultural concept native Chicagoans will recognize anywhere: the art of the “finesse”.

We Fix The XXL Freshman List

The reveal of XXL Magazine's Freshman List is one of the biggest moments on the hip-hop. Ernest and Alex discuss ways to market around the List to increase it's relevance -- and revenue.


We put together a full episode of recommendations for interesting things that live at the intersection of culture and business like Japanese men's magazines like Popeye and Hail Mary (8:46), Khan Academy (15:20), books (20:30, 41:12) and every Stevie Wonder album released between 1972 and 1980 (33:15)

Money Team (feat. Big Homie Doe)

Darryl "Big Homie Doe" Williams is a multi-faceted creative who currently works as manager to Chicago's King Louie as well as one of the few minorities working in the top levels of the booming cannabis market (39:45). From the first time he met Kanye West to his new partnership in the cannabis space, this is the intersection of business and culture like you've never heard before.

Whatcha Drinkin, Whatcha Thinkin'

What's the most popular cocktail in Chicago? What are emerging trends to watch in the world of booze? Wine + Spirits Guru Max Heinemann from Nielsen CGA stops by to give us the biz behind the booze.

"Watching you drink this is my entertainment"

Learn about the culture and marketing strategy around Chicago's most famous (infamous?) liquor with Sam Mechling, the cultural ambassador for Jeppson's Malort.

Blind Spots!

A conversation around blind spots in marketing/advertising. We also solve racism once and for all!

How The Sausage Gets Made In Chicago

If you live in Chicago and have eaten a hot dog at any point, odds are one of 3 businesses in town got it into your hands. From the distribution strategy to the raw economics of opening a hot dog stand in town, we're joined by food writer/Hot Dog University graduate (yes, that's a thing) John Carruthers to talk about how the sausage gets made in Chicago and what the larger culture around hot dogs and street food as a business

Brands to Watch: Spring/Summer 2019

Ernest and Alex spotlight 5 brands doing cool things in culture and business.

My Favorite Monoculture

Hulu, ESPN, Marvel Studios, ABC...all owned by one company. We discuss Disney and the idea of "monoculture" aka how one company can "own" nostalgia across demographics and generations. Ernest also does the single worst Terrence Howard impression of all-time!

The Curious Case of the Chicago Fire

This week, Ernest is joined by Mess Director of Strategy Alex Menocal to discuss the Chicago Fire and strategize on how the team can build a larger fanbase locally with marketing

Join our newsletter

checkmark Got it. You're on the list!
© 2021 Wilkins & Associates LLC